BSB40401 Certificate IV in Business (Small Business Management)

Units of Competency

• (BSBSBM301A) Research business opportunities
  This unit covers the investigation and research required to ascertain the opportunities available and the feasibility of a business opportunity/ies. It is suitable for those considering setting up a business. This unit is related to BSBSBM404A Undertake business planning.
• (BSBSBM401A) Establish business and legal requirements
  The unit involves identifying and complying with business legal and administrative requirements. It is suitable for either setting up or an existing micro and small business or a department in a larger organisation. This unit is related to BSBSBM404A Undertake business planning.
• (BSBSBM402A) Undertake financial planning
  This unit involves the development of a financial plan to support business viability. It is suitable for setting or existing micro and small businesses or a department in a large organisation. This unit is related to BSBSBM404A Undertake business planning.
• (BSBSBM403A) Promote the business
  This unit covers the development and implementation of marketing strategies and the monitoring and improvement of market performance. It is suitable for either setting up or an existing micro and small businesses or a department in a larger organisation. This unit is related to BSBSBM404A Undertake business planning.
• (BSBSBM404A) Undertake business planning
  This unit covers the research and development of an integrated business plan for achieving business goals and objectives. It is suitable either for setting up or an existing micro and small businesses or a department in a larger organisation. This unit is related to BSBSBM301 Research business opportunities. Consider co-assessment with BSBSBM401 Establish business and legal requirements, BSBSBM402 Undertake financial planning and BSBSBM403 Promote the business.
• (BSBMKG401A) Profile the market
  This unit covers segmenting the market, the selection of targeting strategies and tactics, the profiling of a target or target segments and the development of positioning strategies and implementation activities. Consider co-assessment with BSBMKG402A Analyse consumer behaviour for specific markets, BSBMKG403A Analyse market data and BSBMKG404A Forecast market and business needs.
• (BSBMKG402A) Analyse consumer behaviour for specific markets
  This unit covers analysis of consumer behaviour to enable marketing to be targeted to specific markets and specific needs. Consider co-assessment with BSBMKG401A Profile the market, BSBMKG403A Analyse market data and BSBMKG404A Forecast market and business needs.
• (BSBCMN405A) Analyse and present research information
  This unit covers the skills and knowledge required to gather, organise and present workplace information using available systems. This unit is related to BSBCMN305A Organise workplace information and BSBCMN306A Produce business documents.
• (BSBCMN407A) Coordinate business resources
  This unit covers the skills and knowledge required to determine and analyse existing and required resources, their effective application and the accountability for their use. This unit is related to BSBCMN307A Maintain business resources. Consider co-assessment with BSBCMN406A Maintain business technology.
• (BSBCMN408A) Report financial activity
  This unit covers the reporting of financial activity for business both in response to client requests and to meet statutory requirements such as the completion of statutory requirement reports. This unit is related to BSBCMN308A Maintain financial records.